You’re building or promoting a website and you don’t know whether SEO (Search Engine Optimization) is necessary. Fortunately the answer is simple enough. Unless you are working on one of the internet’s most popular sites (think Wikipedia or YouTube), the website needs to be optimized for search engines.
There are over 14 billion internet searches done across the United States every month. This means an endless opportunity to gain customers, but this also means there is stiff competition for those customers. If someone is searching online for the services you provide, and your company isn't ranking at the top of those searches, how are your customers finding you?
